Writing a blog is one of the most satisfying things that you can do with your time, and the fact that a lot of people are able to actually make a living doing just that is pretty amazing. However, there’s one incredibly common mistake that a lot of people make when it comes to their blog. If you’re making a living from writing a blog, even if it’s just as a way to give yourself some rainy day money, then you’re running a business. Unless your blog is a hobby and nothing less, you need to start treating it like an actual business. Otherwise, you’re just going to end up with a lacklustre blog that no one is interested in reading. With that in mind, here are just a few things that you can do to start treating your blog like a business.
There are those that enjoy blogging as a hobby – although it can help bring in some extra pennies, it’s something they love to do and is a creative outlet – plus they actually may love their day time job – like me. However, there are some that take the leap, and go into a full time career in blogging. For those this a scary and brave move often filled with insecurity and instability in the beginning. Yet if you know you are going to create something profitable in the end – you may consider taking out a small business loan – to give your career that real kick start in blogging.
As nice as it would be only ever to have to focus on writing great blog posts, a popular blog has a lot more things going on behind the scenes. You need to think about how you’re going to format your blog, both in terms of design and functionality. Things like visio training or learning basic HTML are invaluable for running any kind of online business and neglecting these things is just going to get you in trouble. Make sure that you don’t neglect important parts of any successful blog just because you’d rather focus on other things.
There’s a strange attitude that a lot of people have when it comes to writing a blog that causes them to think that they should only ever have to write when they’re in the mood. However, you wouldn’t say that about any other kind of work. And writing a blog is work, it’s a job. You need to be able to write even when you don’t really want to. Remember, writing is 10% inspiration and 90% perspiration.
Then again, if you’ve got the best blog in the world, it’s not going to matter if no one is actually reading it. Make sure that you put in just as much effort into actually promoting your blog posts as you do to writing them. Otherwise, you’re just going to end up writing for your own benefit and no one else’s. Now, there’s nothing wrong with that if you’re just doing it as a hobby. But if you want your blog to be a way of earning a living then you need to be able to promote and market it.
There’s an old saying that goes “find a job that you love, and you’ll never work a day in your life.” But the truth is that that’s not the way life works. Even if you love your blog and you get huge amounts of satisfaction from it, there are still going to be days where you end up feeling as though you’d rather be doing anything else. The key is to try to work through those days so that you can get back to the feeling of satisfaction that your blog gives you.